Scent Marketing

Why companies use the power of scent in their premises

Customer shopping with bags

What is Scent Marketing?

Scent marketing is a type of sensory marketing that targets a shopper’s sense of smell. The objective is to create a memorable, pleasant shopping experience and increase sales. 

Retail spaces face many decisions when creating the right atmosphere to suit the products they’re selling. Decor, lighting, art, music, and, increasingly, smell all combine to create an immersive brand experience.

The right scent featured in your store builds a powerful, long-lasting association with it and communicates your brand identity. Some 75% of emotions generated every day are due to smell, which makes scent marketing critical in driving sales in-store.

Perfume in bottle and fresh flowers

Why use Scent?

Studies show that visual recall of images reduces to around 50% after just three months. Yet humans can recall smells with 65% accuracy after an entire year.

Careful usage of scent allows stores to create emotional connections with customers as well as offering the following benefits: 

1) Link memory with emotion
Memorable scents cause customers to remember your store

2) Communicate value and drive sales
Customers spend more in a store that smells good

3) Build brand loyalty and image
People can relate scent to memory

How can essenzapura help?

We sell a range of diffusers, from entry level domestic units to large commercial solutions.

So whether you want to scent a small space or somewhere up to 800 square metres then we've got you covered.

The price of our diffusers start at just £99 and our essential oil lasts months without changing.

View our scents >

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